ūüĎČ For B2B Tech Founders & CEOs¬†
How I Build 7-Figure B2B Growth Engines

"We Doubled Revenue"

"Brooks and his team have been instrumental in improving our sales process, including the copy, landing pages, outreach, follow up strategy, ads and automations. Highly recommended if you need to up your revenue."

-Richard Fallah
CEO & Founder

"We Doubled Revenue"

"Brooks and his team have been instrumental in improving our sales process, including the copy, landing pages, outreach, follow up strategy, ads and automations. Highly recommended if you need to up your revenue."

-Richard Fallah
CEO & Founder
Read below to find out more...
Chosen By Leading Companies
What Clients Say
(Click any image to hear their story)
"Working with Brooks we doubled revenue while increasing customer retention"
"If you're a founder, you'll want Brooks on your team. He's an absolute pro"
"150 meetings and 10 high LTV customers in first 90 days. Tangible, great results"
 The Problem
 The Problem
Any of these sound familiar?
  • Difficulty generating quality pipeline
  • ‚ÄčNot enough sales meetings¬†
  • ‚ÄčInconsistent referrals and word of mouth
  • ‚ÄčDeals in your pipeline going dark
  • Feast and famine sales performance
  • ‚ÄčLosing too many deals to "no decision"

  • ‚Äč‚ÄčIf you‚Äôre dealing with any of these, keep reading...
 The Solution
 The Solution
¬†Leverage these growth levers ūüĎá
  • Magnetic messaging that will lift you above the noise and¬†stand out in your market with ideal customers
  • ‚ÄčMy proven¬†"Prospect Conversion Engine"¬†for booking appointments and closing deals with target prospects (including hard to reach decision makers)
  • ‚ÄčA growing¬†pipeline of opportunities who fit your ideal customer profile
  • ‚ÄčA scalable growth engine that makes investors drool while following you around with blank checkbooks
  • ‚ÄčRevenue predictability by mastering customer acquisition from at least one scalable channel
  • ‚ÄčA reliable way to scale up sales while staying extremely cash efficient¬†
  • ‚ÄčScale up sales without hiring additional salespeople
  • ‚ÄčValidate profitable channels for acquiring new customers¬†
  • ‚ÄčFill the top of your funnel (without¬†painful prospecting)
  • ‚ÄčDrive customer acquisition costs down
  • ‚ÄčUnlock accelerated revenue growth
  • ‚ÄčNever wonder where your next customer is coming from
 How It Can Help
 The Solution
 The Solution
The Pipeline Formula is based on 4 proven strategies used by the top 1% fastest growing b2b companies:
  • Buyer Clarity
  • Magnetic Messaging
  • Machine Prospecting
  • ‚ÄčLeadership Marketing
We'll help you:
  • Consistently generate 5+ meetings a week with¬†your target customers
  • 5-10X your sales pipeline with qualified prospects without spamming or cold calling
  • ‚ÄčShorten your sales cycle length¬†by 20%-50% with prospects who come inbound and 'pre-sold' on you and your solution
  • ‚ÄčOptimize an inbound sales engine¬†that leverages founder visibility, trust and content-driven expertise
  • Add a predictable growth engine that is efficient at generating qualified leads
The Pipeline Formula is based on 4 proven strategies used by the top 1% fastest growing b2b companies:
 How It Works:
 How It Works:
  • We‚Äėll install our proven¬†Prospect Conversion Engine¬†in your business to attract and convert your ideal customers.¬†
  • ‚ÄčWe'll help you create relevant insights to deliver in your sales process that differentiate your brand¬†and build your authority with buyers in ways that create new opportunities, build trust and grow revenue.¬†
  • ‚ÄčWe‚Äôll help¬†optimize your messaging and sales process through content¬†to attract ideal, high lifetime value customers with our 3-step framework used by dozens of b2b businesses.¬†
  • ‚ÄčWe'll help you produce and¬†create a content engine to differentiate your brand¬†to build trust, credibility and pull in¬†qualified inbound leads.¬†
 After Working Together You'll Get:
 After Working Together You'll Get:
 Buyer Clarity

Most companies target too many buyer personas, or none at all. Here's how I address the issue:
There's a big difference between saying which ‚Äúmarket‚ÄĚ you serve‚Ķ and the narrow, specific, segment you will lead. If you don‚Äôt get this right, your go-to market efforts will be ineffective.
The three elements of Buyer Clarity are: 
  • Role/Industry/focus
  • Psychographics
  • Job to be done
 Magnetic Messaging
Struggling to get traction? Magnetic messaging is the lighthouse that attracts ideal customers to you.
Magnetic messaging creates clarity for your target customer. It lifts you above the noise and makes an authentic connection with your ideal customer.
The two elements of Magnetic Messaging are: 
  • Personal alignment¬†¬†
  • Situational relevance¬†
 Machine Prospecting
Scaling lead generation, cold outreach and follow-up is difficult. Here's how I address the issue:
Most companies fail to create predictability in their demand generation efforts… so they continue to struggle. Leveraging automation with personalization with the right tools creates time leverage and predictable results from your sales efforts.
The three elements of Machine Prospecting are:
  • Proven tool stack
  • Sufficient volume
  • Measurement focus
 Leadership Marketing
Buyers today ignore ‚Äúmarketing tactics‚ÄĚ, but are attracted to authentic leadership.
There's a big difference between saying your solution helps "everyone"... and the specific market segment you will lead. Getting this right can mean the difference between success or failure. 
The three elements of Leadership Marketing are:
  • Insights driven
  • Proof of expertise
  • Conversion focus
 Expert Selling
Here’s how to create trust with buyers so they complete their journey with you:
Buyers today need someone to help lead their buying process. When you help buyers make the right decisions along the way, you become a trusted advisor in the process. 
The three elements of Expert Selling are:
  • Accurate discovery
  • Compelling business case
  • Trust focus
Accelerate Your Growth
Say goodbye to struggling with revenue. Take control of sales and growth. In less than 90 days you can be…

Generating Qualified Opportunities

Reaching Target B2B Decision Makers

Booking Qualified Meetings and Demos

Building High Converting Pipeline

Acquiring High LTV Customers

What Clients Are Saying
From 2 Calls Per Week To 5 Qualified Per Day
"Since working together, we've gone from having 2 discovery calls per week to now having 5-8 per day... and we've only just begun. Brooks's process is truly amazing."
Traci Ragan, Founder
6 Figure Sales Velocity In 4 Weeks
"Brooks' system had an immediate and valuable impact... we achieved rapid sales velocity and throughput in each stage of our pipeline... beyond anything I would have dreamed."
Josh Taylor, Founder
From Startup Phase To $15m ARR
"Brooks was instrumental in taking MarketLinc revenue from startup phase to over $15m ARR. He is an asset to any team that needs the experience, integrity, creativity and drive to make revenue happen."
Demorie Agabekian, VP Marketing
Doubled Revenue 
"Working with Brooks we doubled revenue while increasing customer satisfaction and retention. I highly recommend working with him."
Richard Fallah, Founder
10 Enterprise Customers In 4 Months
"There's nothing we've done that has yielded as many high quality results in such a short amount of time as Brooks' system... Extremely high ROI."
Chris Keith, Sr. Director of Sales
7 Figure+ Pipeline In 90 Days
"Working with Brooks feels very much like a partnership... he really helped us with messaging and his system is like a steroid shot into what's impactful."
Ian O'Brien, VP Marketing
Predictable Sales Process In 6 Weeks
"We went from poor results from trade shows and cold calling to reliably generating sales... it's been pretty amazing."
Noemi Kis, Founder
Client Success
(Click any image to hear their story)
Brooks is an amazing partner and delivered what he promised... results very quickly.
From 2 calls per week to 5-8 calls per day with ideal prospects ...without cold calling, advertising or conferences.
We were getting so many great opportunities, we had to hire more people to stay on top of the pipeline
If You Do Nothing Else 
On This Page
Watch This Video:
Growing Leaders In B2B SaaS
Consistent Results
64Robots - 5X Return in 9 Weeks
Monittor - Consistent Sales Within 10 Weeks
Zorus - New Customers In Less 8 Weeks
Kiana Analytics - 7x Pipeline Growth In 60 Days
Sharetivity - Product Market Fit in 90 Days
Revenly - More Leads Than They Could Handle
DeployHub - 800% Pipeline Growth in First 30 Days 
Zorus - 150 Meetings Booked In First 4 Months
TxtSquad - 6 Figure Sales Velocity in 4 Weeks
Launchable - Zero to 48 Meetings a Month +7 Figure Pipeline - In Less Than 90 Days
Proof It Works
Pipeline Formula FAQ's
Why does it it exist?
The Pipeline Formula was created because there's a huge oversupply of confusing and misleading marketing and "business development" information that's massively outdated and does not align with the reality of today's b2b marketplace.  This fails to provide you with:

a. Personalized attention and support from an expert b2b sales and marketing mentor who's sold over $80 million in career sales of software and services. 

b. A practical step-by-step process that has been proven with SaaS companies in dozens of industries for rapidly validating the most capital efficient growth strategies, penetrating markets, generating pipeline and winning more sales. 

c. A community of b2b leadership and go-to market professionals to learn from and take advantage of the latest growth strategies.
What's needed to join?
An investment of time, money, internal team members and a commitment to your own success is needed. 
Who's it for?
I specialize in helping growth-focussed b2b SaaS leader. If you're a founder or sales leader with a b2b technology product or service, this is for you.

Whether you're trying to answer the question of how you will scale, hit your goals faster, validate a scalable sales strategy or create more capital efficiency in your sales motion, I designed this program with you in mind. 
How does it work?
In the Pipeline Formula program you'll follow the step-by-step process tailored to the specific parts of your business development which need improvement. 

You'll install my proprietary outreach engine, leverage my fast market feedback system and get personalized feedback from myself during the process. You'll also network with a hand-picked community of other b2b professionals.

We work together to implement specific marketing and business development capabilities to achieve the targets we'll map out at the beginning of your journey.

During the program, I provide you with direct access to me, access to the weekly Q&A calls, online training videos, my proven tools, templates, scripts, growth strategies and the private community for no additional cost.
When does it start?
If there's availability and you're approved, the Pipeline Formula starts right away for clients who join. 
What makes this different?
This is strategic marketing and business development coaching to help you validate messaging, marketing and a sales process to quickly fill your pipeline that scales revenue. 

The Pipeline Formula is an intensive, hands-on program designed to help you permanently transform your go-to market results. 
Where does it happen?
The Pipeline Formula takes place online. 

The Q&A calls, the online materials, 1:1 access to Brooks and the private group are accessible from your laptop or mobile device.

Brooks Van Norman, Founder
Hey, I'm Brooks Van Norman. I've spent my entire professional career solving go-to market problems and leading b2b companies to sequential growth… now I help established brands generate more sales-qualified pipeline.

I've created a proven and scalable system to build sales pipeline and grow revenue by multiple 6, 7 and even 8 figures. 

Ideally your business already has traction and an existing customer base. Most important, you are a founder with deep domain expertise about the problem you solve. 

So if you want to accelerate growth with a proven growth engine - we should talk immediately.

Brooks Van Norman

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